11.3.10

Auction Done ---Internet Auction Report (3)


Auction Done

We are really surprise that the Crystal Tattoo sticker could be sold out first! In fact, the facial mask seemed more popular at the beginning. We had received at lot of enquiries about this. Price was bargaining back and forth. However, nobody could reach our target price (We don’t wanna sell out the good with the price lost ~ you know, this is a real business~ must make some profit! right?)

For the tattoo sticker, although we have been re-put the item for 2 times, we sold it out at our desired price (but 1 more hair clip was offered with the sticker).

In the process of this internet Auction, we have drawn out some conclusions:
1. Yahoo is more popular than eBay in Hong Kong (Our 1st try, over size Mens Jean, with extremely few hit rate in eBay, but the facial mask and crystal tattoo got a lot of viewers to click in).


2. The Auction page setting of Yahoo is more easy to use or read for buyer and seller. In eBay, we need to design page setting by ourselves. The information came out is not unified. Sometimes, people need to read a long paragraph to get the details they need. In Yahoo, boxes are provided for the seller to fill in the information. The details come out in a unified format. People can easily find out the most important information they need by just selecting the related column.


3. Member fee is required in Yahoo. Now, putting thing in Yahoo Auction need to pay 1% of the initial selling price for the administration charge. This is the only disadvantage of Yahoo over eBay (eBay is totally fee!)


4. People are interested in something with price less than HKD$100. The price of our 1st try (the Jean) was too high. It may not attractive to the internet buyer as this risky to buy an expensive thing online ( I have a bad experience of receiving a box of stones after paying few thousands dollars for a Guitar )


5. People are seeing the internet seller as an normal retail store ( we only offer 1 box of facial mask , but people think that we must have more than 1 box~ )


6. People don’t make the bid before confirming the sale with us.

This is not really an Auction we confirm to sell our good first, and than the lady make the bid to stop the auction.I think this is the characteristic of Hong Kong~The internet Auction not really as a real Auction!

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